In addition to increasing memberships, it's important for gym owners to retain current customers. Not only are they your largest source of revenue, but they also are your best marketing, as positive reviews and word-of-mouth go a long way when it comes to recruitment.
If you find that your retention rates are beginning to dwindle, there are some simple things you can do to halt the cancellations. Here are four ways to easily increase your gym membership retention.
Eliminate the pain points. Increase customer satisfaction by monitoring their experiences and eliminating any pain points. For example, do members have trouble accessing the class schedule? Are machines frequently unavailable? Is the water fountain oftentimes out-of-order?
Say thank you. Your customers have a lot of workout facilities from which to choose, so it's important to let them know that you appreciate them for choosing your business. Do this regularly.
Ask and act. Your customers are your best source of information about satisfaction, so ask them! Document both happy and unhappy customers through periodic surveys, then act to make any deficits better.
Go the extra mile. Take the time to genuinely make your customers feel special. This might include being an active listener, making recommendations for activities that members might enjoy, or implementing customer suggestions within the facility.
If you're looking for ways to increase your gym membership retention, start by implementing the above four tips. You'll find that your customers are happier, your cancellations are minimized, and your retention rates are increased.